The Long Read: The retail giants are not only competing to sell outdoor gear – they are rivals in the contest to sell the thrill of the wilderness to the urban masses
Apple is a company that builds stuff for consumers. Macs. iPods. iPhones. iPads. And though it does offer some products for businesses, the company has systematically pulled away from the business world in recent years. Its XServe servers died a premature death this past January. But for some reason, Apple is pushing the iPad into hospitals, playing against its well-polished image as the king of consumer hardware.