There's an awesome movie called Smokey and the Bandit. You've seen clips, but you should see the whole thing. And, yes, drink some Coors.
The shotski defies common sense. Finding exactly how it was invented, when, and by whom is also just as hard to understand.
Day drinking as we know it is dead, and that death has a lot to do with the rise of craft beer and the cost of that product compared to its lighter peers.